Our visit to Ho Chi Minh in Vietnam for the 23rd edition of the VietFood & Beverage trade show was a wonderful adventure, filled with various flavours and aromas. The “Tasteful Europe – Tradition and Quality” promotional campaign went there with a number of prominent slogans and catchphrases, including “European Food – high quality, safe and full of taste!” and “Enjoy! It’s from Europe!” During the event spanning four days, our chefs introduced the Vietnamese to dishes characterised by unique flavour, prepared using beef, pork, poultry, as well as fruit and vegetables.

Over the course of four days, we promoted European products during 3 events:

07-10.08.2019 – Organisation of the “Tasteful Europe – Tradition and Quality” campaign stand, featuring tastings, cooking shows, meetings with experts and numerous other activities throughout the entire VietFood & Beverage trade show, which took place at the Saigon Exhibition & Convention Center (SECC).

08.08.2019 – “Tasteful Europe – Tradition and Quality” promotional campaign press conference at the Rex Saigon Hotel

08.08.2019 – “Tasteful Europe – Tradition and Quality” business reception at the Rex Saigon Hotel

08.08.2019 – B2B meeting at the Rex Saigon Hotel